Reference project interior design fitness centre & spa

Projekt

Stuttgart – Puls Fit & Wellnessclub. Additional location

Möbelbau für Fitnessstudios_Geschwender Innenausbau
Kunde:

Fitnessstudio & Spa

Konzept:

Wet room areas
Reception desk
Changing rooms
Individual furniture

Standort:

Germany, Stuttgart

Feel-good atmosphere

The interior design of a fitness studio plays a crucial role in creating a motivating and welcoming environment. This includes the deliberate selection of colors, materials, and lighting to positively influence members’ mood and overall experience. In addition to aesthetics, the materials used must meet the high functional and hygienic demands of a fitness environment. We work with durable and robust materials such as HPL Compact and aluminium, which are designed to withstand intensive daily use. Their water-resistant properties make them particularly suitable for wet areas, including sanitary facilities and changing rooms. Hygiene and easy maintenance are also key considerations. The materials allow for thorough and regular cleaning and can withstand the use of strong cleaning agents without compromising their durability or appearance. This ensures a hygienic, low-maintenance environment that meets the demanding requirements of modern fitness facilities.The use of warm tones and natural-looking materials can create an atmosphere that feels both calming and energizing, encouraging members to feel comfortable, motivated, and engaged throughout their workout.

Signature Reception Counter

The entrance area and reception desk are key signature elements of the studio concept, designed to create an immediate and recognisable brand experience. As a distinctive brand hallmark, they become a visual signature of the studio and an important touchpoint for members from the moment they enter. A consistent design language across multiple locations strengthens brand identity and creates a strong sense of recognition — from one studio to the next, across a city, a country, or on a global scale. Through carefully defined materials, colours, forms, and architectural details, these signature elements ensure a cohesive and instantly recognisable appearance, regardless of location. This approach transforms the entrance and reception into a powerful brand asset: a recurring visual element that connects individual studios while giving the entire network a unified identity and a distinctive presence.